Stock research

HOG Harley-Davidson, Inc.

Consumer Cyclical • Auto - Manufacturers

$24.54
-0.10 (—%)

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related...…

ALL change

-37.41%

Range high

$51.72

Congress · 90d

0

Insiders · 90d

0

Public signal layer

Who is disclosing activity in HOG?

Latest linked filings in Indy

Congress

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TM Tim Moore $50,001 - $100,000 SALE Apr. 7, 2026
TM Tim Moore $15,001 - $50,000 PURCHASE Mar. 12, 2026
TM Tim Moore $15,001 - $50,000 PURCHASE Jan. 23, 2026
TM Tim Moore $15,001 - $50,000 PURCHASE Dec. 18, 2025
TM Tim Moore $15,001 - $50,000 PURCHASE Dec. 9, 2025

Corporate insiders

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Price

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Showing ALL history. Source: FMP historical price full.

Prev Close
$24.64
Day High
$24.92
Day Low
$24.19
52w High
$31.25
52w Low
$17.09
Volume
1,272,495
Avg Volume
Beta
1.273

* TTM/most recent where available

Company

Ticker
HOG
Exchange
Sector
Consumer Cyclical
Industry
Auto - Manufacturers
Country
US
CEO
Arthur Francis Starrs
Employees
5500
Website
www.harley-davidson.com

Key Metrics

Market Cap
2.58B
P/E
P/B
P/S
EV/EBITDA
ROE
Net Margin
Div Yield
FCF/Share

* TTM/most recent where available

DCF Valuation

↓ Below DCF -55.7%

Standard DCF

$55.39 as of Jul. 31, 2026

Levered DCF

$59.15 as of Jul. 31, 2026

Market Price

$24.54 vs DCF -55.7%

DCF vs Price (30D window)

Price uses last 30 days; DCF line holds latest value across the window.

DCF line = solid green (latest value repeated across window), Price = dashed blue (daily closes).